There's no area of startups with more useless advice than growth and marketing. "Do everything" is not a strategy; it's wild flailing from people who can't possibly know what will actually work for any given business. We're going to get through the arm-waving and lay out a rigorous approach to hypothesising, testing, and developing traction opportunities.

Depending on the stage of the teams, we'll go deeper into the practicalities of either content marketing, managing a sales pipeline, or growth metrics.

Growth is like any other part of a startup. You can't predict what will work, but you can rigorously test your options. We'll give the teams the tools to do it.