We all know we’re supposed to talk to customers. Many teams are already doing so. And they’re almost certainly wasting their time by either making it too difficult on themselves or by collecting opinions & compliments instead of facts & commitments.
We’re going to look at the quickest ways to secure reliable customer learning and how to transition that into early clients, partners, and revenue.
This is a place where theory alone isn’t helpful. We’ll spend significant portions of our time on practical prep work and real conversations.