“Ounce for ounce, there’s no better way to learn what customers want (and will buy) than this wonderful little book. If you want your new product or new business to succeed, start here.” John Mullins, London Business School
People say you shouldn’t ask your mom whether your business is a good idea.
That’s true, but it misses the point. You shouldn’t ask anyone whether your business is a good idea. At least not in those words. Admittedly, your mom will lie to you the most (weird, right?). But everyone will lie to you at least a little.
Ultimately it's a bad question, and it’s not their responsibility to show us the truth. It’s our responsibility to find it. We do that by asking good questions.
Let's find out how: