This workbook is to help you come up with startup ideas. The media obsesses over the latest billion dollar startup, but the ideas which will most improve our lives tend to have qualities other than “big”. For example, have you ever considered that to do a million dollars per year in revenue, all you need is about two-thousand customers paying you forty dollars per month? That’s still hard, of course, but it’s doable.
The reason we’re coming up with more ideas is twofold. If you already have an idea, it probably isn’t the best one you could come up with. Sometimes we love our first idea simply because it was first. We’re going to come up with a bunch more to put it in perspective. And if you don’t yet have an idea… well, let’s just dig in.